Beauty Industry

Personal Care Boosts Unilever Sales

Second quarter results show category growth.

July 29, 2014

By: Jamie Matusow

Editor-in-Chief

According to Unilever CEO Paul Polman, second quarter growth at the multinational managed to grow ahead of its markets, in part thanks to innovative launches in Personal Care as well as expansion into new markets.

Successful products included its compressed aerosol range of deodorants including Dove Invisible Dry and the introduction of new packaging for Axe. In oral care a new premium brand, Regenerate Enamel Science, launched in the UK; it’s billed as “the first toothpaste and serum system that regenerates enamel with exactly the same mineral which makes up tooth enamel.”
In hair, Clear was successfully introduced in Japan and relaunched in key markets such as Brazil and China. TRESemmé benefited from the success of the 7 Day Keratin Smooth range, and Dove Oxygen Moisture made good progress in the U.S. Skin cleansing saw continued strong growth for Lifebuoy reflecting the success of the proposition to protect against 10 infection causing germs and the introduction of the brand in China. Dove continued to deliver broad-based growth and Lux benefited from the relaunch in China and South East Asia. In skin care Fair & Lovely delivered strong growth and the Dove Purely Pampering range was extended into nourishing body oil.